BY POP is a small boutique dedicated to providing the highest quality salted butter cookies to Australia’s special gift givers and receivers (that’s you!), as well as locally in cafés, provedores and boutiques.

BY POP was founded by Laurinda Di Pietro Dias, a Melbournian with a creative mind, a love of fine foods and of giving special gifts, and a fondness of beautiful art and design. Our signature and seasonal cookie ranges reflect these passions; and we are delighted to bring them to you.


BY POP Cookies are delicious salted butter cookies with an artful vanilla icing, handcrafted to ensure that each one is as delightful and beautiful as the next. BY POP Cookies are packaged in gift boxes that perfectly complement the cookie designs. Topped off with a gift card, they are beautiful gift experience from the moment they are received.

BY POP Cookies are available in a range of marbled, colour-block and seasonal options, stamped with simple messages from the heart. In short, they’re classy little cookies.