BY POP is a small boutique dedicated to providing the highest quality salted butter cookies to Australia’s special gift givers and receivers (that’s you!), as well as locally in cafés, provedores and boutiques.

BY POP was founded by Laurinda Di Pietro Dias, a Melbournian with a creative mind, a love of fine foods and of giving special gifts, and a fondness of beautiful art and design. Our signature and seasonal cookie ranges reflect these passions; and we are delighted to bring them to you.